Microsoft's Tablet PC - Reinventing Mobile Computing |
ICMR HOME | Case Studies Collection
» IT & Systems Case Studies Collection Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
|||||||||||||||||||||||||||||||
Abstract:
The case also discusses the promotional and positioning initiatives Microsoft undertook to promote the new product. Finally, the case discusses the market response to the Tablet PC and comments on its future prospects. Issues:
» Understand the dynamics of the global mobile computing devices industry and
Microsoft's role in its evolution. Contents:Keywords:Development, promotion, positioning, Tablet PC, mobile, computing device, Microsoft, 2002, mobile computing devices, notebook computers, laptops, PDAs, handwriting, speech recognition, faster processing speed, sophisticated software applications, large screens, prototype development process, hardware, software, vendors, promotional, positioning Tablets Crack The Market After All! - Next Page>> |
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Textbooks,
Work Books,
Case Study Volumes.